In the past, Koreean highways and city intersections were incredibly confusing. When approaching a largejuction (a place where multiple roads meet) , drivers had to quickly read multiple overhead signs. This confusion caused drivers to change lanes at the last minute, leading to severe traffic accidents. In March 2011, a tragic and fatal traffic accident occurred at the Ansan Juction on the West Coast Expressway. A paassenger car and a cargo truck crashed simply because they were confused about which lane to take. In fact, this area always used to be a frequent car accident spot, with 20~30 traffic accidents occuring every year. So Mr. Yoon Seok-deok, an employess of the Korea Expressway Corporation wanted to do something about this problem. One day, he went home and watched his children drawing pictures on the floor with colorful paint and crayons. Watching them , a brilliant idea flashed in his mind: what if we colar the roads just like my children's drawings,...
🏛️ National Museum of Korea Ranks 3rd Worldwide with 6.5 Million Visitors in 2025
Seoul now stands beside Paris and Vatican City on the global museum map.
The National Museum of Korea welcomed more than 6.5 million visitors in 2025.
That result placed it third in a major worldwide art-museum attendance survey.
The number is impressive, but the reason behind the growth tells an even bigger story about Korean culture.
🏛️ A Record-Breaking Rise
The National Museum of Korea recorded 6,507,483 visitors in 2025, rising from approximately 3.8 million in 2024. This was an increase of more than 70 percent in a single year and one of the largest attendance gains reported by The Art Newspaper.
In the publication’s 2025 visitor survey, the museum ranked behind only the Louvre Museum in Paris and the Vatican Museums. The Louvre attracted slightly more than 9 million visitors, while the Vatican Museums received about 6.9 million. The National Museum of Korea followed with 6.5 million, placing ahead of famous institutions such as the British Museum and the Metropolitan Museum of Art.
The comparison becomes more remarkable when viewed against the previous year. The National Museum of Korea had approximately 3.79 million visitors in 2024 and was ranked eighth among the museums included in that year’s survey. Moving from eighth to third within one year shows how quickly international interest in Korean history and art expanded.
However, the ranking should be described accurately. It means the museum placed third in The Art Newspaper’s global survey of participating art museums. The publication explains that institutions not submitting information under its criteria are excluded, and attendance figures from some major Chinese state museums were not available in time. Therefore, “third in the 2025 global art-museum attendance survey” is more precise than claiming that every museum on Earth was counted.
🏛️ Why Visitor Numbers Increased
One major reason was Hallyu, meaning the global Korean Wave. International interest that began with Korean music, television, film, food, and beauty has expanded toward Korean history and traditional culture. Travelers who first discovered Korea through modern entertainment are increasingly looking for the historical background behind it.
The growth was not limited to domestic visitors. Approximately 230,000 international guests visited the museum in 2025, exceeding 200,000 for the first time. A museum representative connected this increase to stronger global and domestic enthusiasm for Korean culture.
Popularity alone does not fully explain the result. The museum also improved its exhibitions and visitor experience. Permanent galleries were renewed, while temporary exhibitions presented Korean cultural heritage, meaning traditions and objects inherited from earlier generations, through new perspectives. Digital technology and barrier-free content were also expanded to make exhibitions easier to understand and access.
The 2025 program connected history with stories that modern visitors could recognize. Exhibitions marked the 80th anniversary of Korea’s liberation from Japanese colonial rule and introduced figures such as Admiral Yi Sun-sin and Olympic marathon champion Son Kee-chung. Another exhibition celebrated the 20th anniversary of the museum’s relocation to Yongsan by exploring art from the early Joseon era.
The museum also introduced cultures beyond Korea. Programs included Pacific Island art from a French museum collection and a new permanent gallery devoted to Islamic cultures. This balance helped the National Museum of Korea become more than a place for preserving the past. It became a space where Korean heritage could be understood within a wider global context.
🏛️ What Makes the Museum Special
The National Museum of Korea is useful even for visitors who know little about Korean history. Its permanent exhibitions place objects in chronological order, allowing visitors to follow Korea’s development from prehistoric settlements through ancient kingdoms and later dynasties. More than 12,000 objects are displayed across its permanent exhibition areas.
An artifact is an object made or used by people in the past. At this museum, artifacts include pottery, paintings, Buddhist sculptures, metalwork, royal documents, calligraphy, and everyday objects. Together, they show not only how rulers lived but also how ordinary people worked, worshipped, ate, and expressed beauty.
One of the museum’s most recognizable attractions is the Ten-story Stone Pagoda from Gyeongcheonsa Temple. The marble pagoda was created in 1348 during the Goryeo Dynasty and reaches approximately 13.5 meters in height. It now stands along the museum’s central Path to History and is presented as one of the institution’s best-known highlights.
Digital media makes some historical objects easier to approach. The museum provides augmented-reality content related to the pagoda and operates immersive galleries using high-resolution screens and virtual reality. These tools are especially helpful for international visitors because they transform complicated historical information into visual stories.
The spacious Yongsan building also changes the experience. Visitors can move between quiet galleries, an open central hall, outdoor areas, and views around the reflecting pond. This means the museum can work as both a serious historical destination and a comfortable break during a busy Seoul itinerary.
🏛️ Planning a National Museum of Korea Visit
The National Museum of Korea is located at 137 Seobinggo-ro, Yongsan-gu, Seoul. It is close to Ichon Station, making it accessible by Seoul subway.
As of July 2026, the museum is open from 9:30 a.m. to 5:30 p.m. on Monday, Tuesday, Thursday, Friday, and Sunday. On Wednesday and Saturday, it remains open until 9:00 p.m. Admission ends 30 minutes before closing. Entry to the permanent exhibitions is free, although some special exhibitions may require a paid ticket or reservation.
A quick visit may take two hours, but travelers interested in Korean history can easily spend half a day inside. First-time visitors can begin with the chronological history galleries, see the Gyeongcheonsa Temple pagoda, and then choose one section connected to a personal interest such as Buddhist art, ceramics, painting, or international culture.
The museum’s rise to third place is therefore not simply a statistical achievement. It reflects the movement of Korean culture from popular entertainment toward deeper historical curiosity. Millions of visitors are no longer asking only what Korean culture looks like today. They are also asking where it came from, how it developed, and why it continues to influence the world.
Planning a museum day in Seoul can feel confusing when opening hours, free-entry rules, directions, and special-exhibition reservations appear on different travel pages. International travelers with limited time often face the same problem. The simplest solution is to check the museum’s official English page, which gathers current schedules, fees, exhibitions, maps, and reservation information in one place. Before confirming a travel date, it is worth taking a moment to check the official National Museum of Korea visitor information. A small amount of preparation may turn a hurried stop into one of the most memorable experiences of a Seoul journey